Spontaneous Consumer

The impacts on involuntary Consumer have resulted in the trend on Auckland Theatre Company. Impacts such as raising demands in the sales of tickets at the hold up minute. As inferred from the solecism study, on average, 25-30 per cent of a season is booked in do by subscribes. This may create loss of sales revenue from the finical group of Spontaneous Consumers. However, Auckland Theatre Company may extend their accommodation dates to cater to this point groups needs.Extended registration dates such as having both sessions. First session registration dates to be launch earlier in the month, second session registration dates to be launch end of the month to cater to busy consumer who are not able to make it for the start launch dates. Other impacts such as disputes consumers may derive from the extempore consumers. The inability to purchase a ticket to the play imputable last minute decision may result in poor node experiences and thus poor customer retention.As inferred from the case study, Part of the causal agent for the success of Auckland Theatre Company lies in the companys ability to recognize and engineer the safety, social, ego and self-actualization of the consumers. The inability to purchase a ticket to the play due last minute decision may also result in the lack of ego needs toward consumers. In addition to minimize the prejudicious impacts on Auckland Theatre Company.Auckland Theatre Company can accommodate to this particular group of spontaneous consumer by using the power of marketing strategic to enhance attractive promotion such as early raspberry bush promotion to attract spontaneous consumers to purchase their tickets in an earlier timings. This may overhaul to increase the impulse of spontaneous consumers and influence their buying decision through marketing strategic and also help generate revenues for their company.