Analysis and consider future sources of change and recommendation for Essay

Analysis and consider future sources of miscellany and recommendation for McDonalss (Hong Kong) - Essay ExampleThe organisational dynamics of change can be evident in the contrive of that the communication in the organisation deteriorates. The productivity also tends to suffer and the morale of the employees goes down. On the other hand, the separate dynamics of change takes place in different ways. Even if the change is quite exciting, individuals expect a sense of loss. Change is often perceived to bring a sense of confusions and ambiguity (Telfair, 2008). Change is referred as an essential aspect for any business, especially in those business houses where innovations takes place on a free burning basis and readily acclimatise to shifts in the market (Doherty & Waterhouse, 2006). Since the year 1955, when McDonalds was established in diethylstilboestrol Plaines, Illinois, there are more than 30000 eaterys over 100 countries globally. It has been the largest fast service restau rant in the globe. The primary philosophy behind the successful operations of McDonalds has been its belief that in order to be successful, the conjunction should be quite flexible and adept to the societal changes (McDonalds Corporation, n.d.). Hong Kong is considered as the food capital of the humankind and has over 10000 restaurants that serve food from all around the globe. The people of Hong Kong have a oecumenical taste. They love to eat and enjoy foods from all around the world. McDonalds is one particular kind of restaurant that they love to visit. With the introduction of the McDonalds restaurant in Hong Kong, there have been changes in the product of McDonalds for the consumers of Hong Kong (White, 2005). Change management has been evident in McDonalds of Hong Kong as well. McDonalds basic menu was promoted by the franchise of Hong Kong while paying less attention to introduce the products that would be more recognisable and pet to the Chinese consumers. The food has been quite indistinguishable from the food served in Moline, Illinois or Mobile, Alabama. McDonalds also apply the conservative approach to its breakfast items. In the year 1980, when the morning service was started, American- carriage items such as eggs, pancakes, muffins and hash brown potatoes were not served. The local outlets served hamburgers and fries at a standard fare for breakfast and then. Its scratch line venture into the early morning food market was so successful that Chairman Mr. Daniel Ng didnt want to introduce the American-style breakfast items, with a fear that if there is shift in the menu then this might alienate the consumers who were beginning to consume hamburgers and fries as their regular diet. The change to American style food happened gradually and today it is evident that most of the Hong Kongers order for breakfast that is similar to the food items say by the Americans (Lechner & Boli, 2004). Future Changes It is evident that the lifestyle that is emerging in Hong Kong which can be best set forth as postnationalist, postmodern and flamboyantly transnational (Lechner & Boli, 2004). The world is changing at a rapid pace. The alimentation habits of the people are changing. The change may not only be evident in the consume habits of the consumers but also in the managerial culture in the organisation. The sources of change may come from the competitors of McDonalds, Hong Kong. The study competitors are Cafe De Coral, Burger king and Subway Sandwiches. In order to