Research On Subjective Experiences Of A Social...

doctoral study proposals. Qualitative researchers focus on subjective experiences of human beings in a social environment, based on individual perspectives (Liamputtong, 2010). Qualitative research deals with interpretive data from natural settings and individual perceptions and experiences (Erlingsson Brysiewicz, 2013). Researchers should be aware of the different experiences of the participants in the study (Erlingsson Brysiewicz, 2013). A qualitative method allows a researcher to assess the qualities of participants’ lived experiences in an inductive process that relates to theory development (Peredaryenko Krauss, 2013). A qualitative method is appropriate for this study because it will help me to become knowledgeable about the experiences, processes, and events of consultants and executives in small retail storefront travel agencies (Bluhm, Harman, Lee, Mitchell, 2011). According to Bettiol et al. (2012), a qualitative method is useful for exploring marketing in bus inesses and understanding business activities in companies. A qualitative method is beneficial in determining how small businesses market products and services (O’Donnell et al., 2011). Quantitative research methods comprise surveys: questionnaires or interviews and experiments: field or laboratory. Surveys are the primary method of quantitative research. Quantitative studies use statistical analysis to determine if significant differences exist between groups (Carpenter, Harding,Show MoreRelatedThe Theoretical Methods Of Quantitative And Qualitative Methods Essay1652 Words   |  7 PagesThe sociologist is interested in understanding the self, other, and social environment, questioning and searching for an interpretation of the common, everyday, and taken for granted. 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